. . . aSsAlAmUaLaIkUm . . .
OPENING CASE
1. Why is it important for any company to use CRM strategics to manage
customer information?
- will provide better customer service.
- it will increase customers cost revenue.
- customer can make call centers more efficient.
- it will help sales staff close deals faster with customers.
- company will identify cross sell products more effectively.
2. If the virtual world is the first point of contact between a company and its customers
how might that transform the entire shopping experience?
IT WILL BE POSITIVE AND NEGATIVE EFFECT OF BOTH PARTIES
POSITIVE SIDES
NEGATIVE SIDES
- IT MORE EASY TO MAKE CONVERSATION AND TRANSACTION
- THE COMMUNICATION WILL BE MORE EFFECTIVE BECAUSE CUSTOMER CAN FACE TO FACE WITH SELLER.
- THE CUSTOMER CAN GIVE COMMENTS OR CRITIC IN FRONT OF THE VIRTUAL TOOLS
- HIGHER COST IN MAINTENANCE.
- CUSTOMER DID NOT KNOW ABOUT THE ACTUAL PRODUCT
- IT WILL HARD FOR CUSTOMER TO COMMUNICATE IF THE MACHINE IN TECHNICAL PROBLEM
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