Sunday 3 March 2013

cHaPteR 11

 . . . aSsAlAmUaLaIkUm . . .

OPENING CASE
1. Why is it important for any company to use CRM strategics to manage 
    customer information?
  • will provide better customer service.
  • it will increase customers cost revenue.
  • customer can make call centers more efficient.
  • it will help sales staff close deals faster with customers.
  • company will identify cross sell products more effectively. 

2. If the virtual world is the first point of contact between a company and its customers 
    how might that transform the entire shopping experience?


 IT WILL BE POSITIVE AND NEGATIVE EFFECT OF BOTH PARTIES

POSITIVE SIDES
  • IT MORE EASY  TO MAKE CONVERSATION AND TRANSACTION
  • THE COMMUNICATION WILL BE MORE EFFECTIVE BECAUSE CUSTOMER CAN FACE TO FACE  WITH SELLER.
  • THE CUSTOMER CAN GIVE COMMENTS OR CRITIC IN FRONT OF THE VIRTUAL TOOLS

NEGATIVE SIDES 
 
  • HIGHER COST IN MAINTENANCE.
  • CUSTOMER DID NOT KNOW ABOUT  THE ACTUAL PRODUCT
  • IT WILL HARD FOR CUSTOMER TO COMMUNICATE IF THE MACHINE IN TECHNICAL PROBLEM
 


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